Air conditioning is quietly reducing Who is doing this stealthily

Air conditioning is quietly reducing Who is doing this stealthily

Under the epidemic, air-conditioning sales plummeted in the first quarter, and life in the air-conditioning industry was difficult. What to do? Some companies’ management cuts, some layoffs, some companies are quietly raising prices, and some companies are reducing low-end products and adjusting their product structure. These “home appliance people" think they are all ways to actively save themselves. For enterprises, they are normal changes under difficult circumstances.

But recently, "home appliance people" have also paid attention to a phenomenon that the industry should worry about: many distributors say that some air-conditioning brands have quietly cut corners behind their backs in order to reduce costs. Some connecting pipes are steel pipes and aluminum pipes. Instead of copper pipes, some reduce the material on the aluminum foil, or make the outer machine smaller, especially for some special-priced outer machines to reduce the weight.

　　 In response to this phenomenon, Haier Air Conditioning has recently responded to some air conditioner brands for cutting corners through online dismantling and evaluation. Haier Air Conditioning claims that others use steel pipes, but they use copper pipes. This verifies the "resurgence" of individual brands in the current air-conditioning industry for cutting corners.

　　 In the air-conditioning industry more than 10 years ago, in the price war of thousands of yuan, there were too many brands of "cut corners". At that time, many brands were barely fighting for low prices. Some brands had no way to launch their own sub-brands in response to market price wars and hit the market at low prices. The final result was that these sub-brands "perished" with the market.

Today, cutting corners in the air-conditioning market is resurgence again. On the one hand, it shows that the competition in the air-conditioning industry has reached the point of death and death. Some brands with weak strength are forced by the price pressure of the first-line brands, and the cost has reached a desperate point where they cannot be lowered. In order to survive, they can only take risks. Take the shoddy road of no return.

　　 This year is different from many years ago. The new energy efficiency standards for the air-conditioning industry will be implemented in July. The substantial increase in the energy efficiency threshold of air-conditioning will form a strong deterrent to some brands that cut corners. If your air conditioner fails to meet the energy efficiency threshold standard because of cutting corners and materials, it will be directly judged as a substandard product, which will accelerate the elimination of these brands.

　　 Recently, the air-conditioning industry has been out of stock, which is still rare at the beginning of the air-conditioning peak season. Due to the weak market this year, although the weather has temporarily warmed up locally, the shortage of goods is also unexpected. However, what the "home appliance people" understand is that the current shortage is just the low-end cheap machines that are lacking, and the mid-to-high-end machines are not out of stock. This shows that these low-end machines are not because manufacturers have no production capacity, but because manufacturers are unwilling to overproduce because of profit considerations.

　　 Now that the market is out of stock, many models have been used in market price wars some time ago, and some "cutting corners" may be among them. Because these models have already broken the reserve price in the previous price wars, they need to be re-launched.

　　 The 618 home appliance war will begin. In this air-conditioning peak season, the market will be more chaotic, with large, medium and small brands coming together, and a mixed bag of products. The "home appliance people" want to remind air-conditioning business friends not to lose their bottom line in the face of profit, your site is the master, don't help cut corners, or you will lose the trust of your consumers and eventually you will lose Your site.