To the air compressor salesperson: how to make an air compressor to sell more and more

To the air compressor salesperson how to make an air compressor to sell more and more

Hard work does not necessarily lead to a good sales performance. Why are the air compressor sales people tired and tired every day, but they sell fewer and fewer machines? If the method is wrong, there will be many detours.

　　 One, 82% of air compressor sales staff failed to achieve differentiation

It’s strange that such a large proportion of air compressor sales staff feel that selling machines is just selling machines. They blow up their machines, compare their company to a salvation bodhisattva, and make their machine prices quite competitive. In the end, it didn't solve the point where customers thought they had to buy machines.

　　 It can be said that this type of salesperson is a purely machine-oriented salesperson, who believes that the machine is the only one that ultimately determines sales. Therefore, such a salesperson has made a big mistake in air compressor sales. In short, it is divorced from actual pure marketing.

　　 Many people agree that the competition in the industry has reached a level of homogeneity. Is there a big difference between companies, machines, and prices? It’s certainly not that big. Then customers listen a lot, and no matter how good your eloquence is, it is estimated that your left ear will go in and your right ear will go out. You have exhausted your tongue and spit. The probability of persuading customers is probably very small.

　　Where is the reason? In fact, it is a step away. How to let the customer understand that only by buying your air compressor will he be able to continuously get good profits? This is a question of thinking.

　　 2. 99% of air compressor sales staff did not commit to the goal

　　 I don’t know if this ratio is appropriate, but there are indeed some air compressor salespeople who have not broken away from the simple machine-oriented sales, relying on some of their glamorous performances to win a performance that they think is satisfied.

　　 Really came down, and found that sales without targets can only be maintained at the threshold of low-level sales. However, the percentage of salespeople who have set goals but didn't take them seriously and have not fulfilled their promises is quite large, which may be related to pressure.

　　3. 86% of air compressor sales staff asked inappropriate questions

When we sell machines, we want to understand the customer’s psychology, what the customer is thinking, how much the customer knows about the machine, and the customer’s purchase intention. When we are in a hurry, we are not patiently guiding the customer, but eager to get the customer to Quasi.

Come to think of it, the customer hasn’t bothered with the previous communication, so let’s get anxious, is it a bit dissatisfied with the customer, not because of the machine, not because of the price, but because our a little impatience made the customer see through. There are so many cases.

　　4. 86% of air compressor salespersons show weakness

　　 is still related to eloquence. As the saying goes, we should say what we should say, and we should not say what we shouldn’t. This is the truth that we all know how to listen to less. When you say that there are always mistakes, listening more can make customers feel that they are valued.

　　 There are often short stories telling us how big orders we can get when we listen to it more. It is not impossible. Of course, you have to finish it when you say it. It’s better to say it thoroughly. You asked, it seems unsure, right? It's really unsure, it depends on your luck.

　　 5. 62% of air compressor sales staff did not do a good job

　　 This is the most critical step. Once the communication reaches a certain point, when the customer should express his attitude, he must be asked to show his attitude. I also often commit this kind of muddy, but I can't grasp this point in time.

　　 I don’t know how to tell him when I feel it is in place. I always interviewed it over and over again before suggesting the reason for the cooperation. This is indeed the factor of communication skills. If you grasp this, your confidence will increase greatly.

A few years ago I talked about an air compressor purchase project. I talked to the other party twice and the other party did not give an accurate answer. When I tried my luck after a period of time, I couldn't do it anyway. I didn't expect that they would have passed it long ago. We decided to buy the machine after two times of communication, only we had to put forward a clear cooperation intention at that time. It seems that you have to kick when it is time to kick, or you will miss the big thing.

　　6. ​​53% of air compressor sales staff are unwilling to pass on their sales experience to colleagues

　　 I talk about teamwork every day, and I talk about sharing my sales experience with my colleagues.

　　 In the end, I will always leave the most critical part of myself to myself when sharing. I don't want to share it, because I am afraid that it will be used by colleagues and my performance will exceed myself. I never thought that the things I kept might be shared by my colleagues, and I would lose face. Therefore, as much as possible to pass on to colleagues is the basis for my success.

As an air compressor salesperson, be generous, be able to communicate, think, and grasp the situation, which will make your sales qualitatively change and increase the volume. Simple implementation and the randomness of target commitments will make you fall into bad Sales are in chaos. So communication is a treasure. Think about it in another way. When we analyze ourselves from the eyes of others, we will often find many gaps. Air compressor sales may be easier.